Jafra – The Palestinian Beauty of Resistance
Jafra Heritage Collections
is Vancouver’s first Palestinian heritage shop, founded by two devoted mothers, Eman Alamleh and Reem Ashour who are raising their children with a deep love for Palestine and a commitment to carrying its culture forward.
At Jafra,
Every item is more than a product—it’s a story, a memory, and a form of cultural resistance. This is not just a shop; it’s a living testament to a heritage that continues to thrive despite efforts to erase it.
Since the war on Gaza,
their purpose has only grown stronger. Through their work, they aim to educate, inspire, and connect—so that every person in Vancouver understands the meaning of the keffiyeh and the truth of the Palestinian experience.
As someone who’s been following Jafra Collections for a while now, I can honestly say they’ve built something really special. Supporting a Palestinian-owned business that’s working to make traditional thobes accessible to us here in canada feels both personal and important. I always look forward to seeing what they release next, and every order reminds me why I keep coming back.
I just want to thank you again for this beautiful thobe, ive gotten so many compliments already and i only wore it once so far,
i absolutely love everything about it and both you amazing ladies❤️❤️❤️🫶🏻
I couldn’t be happier with our purchase from Jafra for my daughter Reema’s graduation. We chose the “Bethlehem” thoub, and it was absolutely stunning!! a perfect blend of tradition, elegance, and craftsmanship. The intricate embroidery and the quality of the fabric made it stand out beautifully in every photo and celebration moment.
Collection Highlights
Inspire and let yourself be inspired, from one unique fashion to another.
